Brand // Logo Design
Honoring a Legacy Brand with Fresh Shelf Appeal
Client
Mama Mia Produce
Opportunity
Ten Acre Marketing rebranded Mama Mia Produce to better compete in modern grocery retail.
Mama Mia Produce built real credibility in greenhouse-grown produce, but their identity was lagging behind. After more than 20 years, their identity no longer reflected the quality, energy or personality behind the company.
In the competitive controlled environment agriculture category, being good wasn’t good enough. Mama Mia needed a sharper way to stand out and connect with today's retail buyers and consumers.
We introduced a brand overhaul built around the confidence, freshness and fun of Mama Mia. The new brand brought vibrant color, confidence and character for a more memorable presence across all touchpoints.
RESULTS
Brand Update Gets Fresh Accolades at Launch
When the rebrand debuted to produce retail buyers at the Southeast Produce Council's Southern Exposure trade show, the response was strong (and unsolicited) praise. On an expo floor of established brands competing for attention, Mama Mia stood out.
Brand Appeal for Retail Produce Buyers
While Mama Mia had to appeal to shoppers, the primary audience was produce buyers who want attractive, reliable produce for their stores. The new brand communicates freshness at first glance in retail environments, from major grocery stores to neighborhood bodegas.
Logo and Visual Identity Communicates Freshness
The custom logo system captured Mama Mia’s fun, confident personality. A bright, produce-inspired palette, clean typography and crisp photography created a “wow, that’s fresh” tone in every execution.
Today, Mama Mia’s brand better aligns with the quality and character behind the business. The new brand positions the company well for buyer conversations, retail expansion, and consumer engagement.
