• Strategy is the plan: who you are, who you're talking to and what you need to say.
• Branding is the system that expresses your business identity, including your voice and visual language.
• Public relations, or PR, earns trust and attention for your company in the media, as well as through events and earned coverage. We also think of organic social media as a close partner to your PR practice.
• Advertising puts your message in front of the right people through paid channels.

All these marketing disciplines work best together. We'll help you determine which combination makes the most sense for your goals, timeline and budget. 

Maybe. Advertising should always support a clear business objective; it works best when it's backed by strong strategy, a compelling brand and a message your audience cares about. Agriculture's most successful brands didn't become industry leaders by staying quiet. They invested in building awareness, trust and long-term relationships.

PR earns a level of credibility that you can’t buy with advertising. For agriculture brands that speak to growers, retail buyers and the general public, third-party news coverage and earned media support advertising by building an authentic and consistent brand narrative. It’s a long-term effort that translates to better recognition, loyalty and conversion over time.

If you're losing deals to competitors with inferior products, struggling to explain what makes you different, or feeling like your image is outdated, your brand needs work. Growth strategy, such as expanding into new markets or expanding your product offerings, is another reason to look at your brand. We help you uncover what's distinctive about your brand, appeal to new audiences and build a system to say it clearly.

Rebrands we work on can vary from a few months to more than a year. The timing depends on scope, feedback cycles, required research, whether naming is involved and other factors. Packaging and website work can add more time, but we can also scope those separately as unique projects. We will build a realistic roadmap before work begins so everyone knows what to expect.

We develop media strategies across print, digital, paid social, search, broadcast, trade publications and emerging platforms. Rather than recommending channels first, we start with your audience and objectives, then build the right media mix around them.

As a full-service agency for agriculture, the answer is probably yes. If you’re not sure if we can provide what you need, ask us.  

Here are a few of the projects we routinely take on for our clients.  

Trade show planning (event strategy, booth design, messaging, signage, pre-show promotion, media outreach, presentations, collateral, sponsorship activation and post-show follow-up) 

Crisis communications (crisis planning, message development, spokesperson preparation, internal communications, media response and ongoing reputation management) 

Websites (audience research, site architecture, messaging, copywriting, search engine optimization, answer engine optimization, user experience and visual design) 

Social media (strategy, content creation, social media management, campaign support, paid social media advertising)

Yes. Many clients work with Ten Acre Marketing through an ongoing retainer that may include strategy, public relations, content, creative, advertising, media or other marketing support. A retainer gives us the ability to plan, stay close to your business and respond as needs evolve. We can also begin with a defined project and build into an ongoing relationship when it makes sense.