Brand // Logo Design // Packaging // Website
Bright Bounty Produce Wins Shelf Space and Sales
Client
Bright Bounty
Situation
Through decades of supply chain experience, DiSilva Fruit knew what they could achieve with a strong brand. They partnered with Ten Acre Marketing to bring it to life.
Walk through any produce aisle and you’ll see fresh displays that draw you in, colors that stop you in your tracks and appetizing arrays that practically jump in your cart. And that’s just the fruits and vegetables themselves! Add to that a trusted brand and you have a winning combination that increases sales and creates repeat shoppers.
DiSilva had the fruit, but they didn’t have the brand. The wholesaler spent decades building trusted relationships with growers and buyers. Now they needed a brand identity that could compete on retail shelves.
Building a Produce Brand from Naming to Packaging
Through market research, competitor analysis and close collaboration with the DiSilva team, we presented Bright Bounty™ as their brand solution; a vibrant identity system that captures the fresh, pure delight of eating a great piece of fruit. Work covered everything from naming and logo design to a full visual identity system, website and packaging architecture with custom illustrations and brand messaging.
RESULTS
New Branding Quickly Earns Retail Shelf Space
Within a week of the brand’s launch at New England Produce Expo, supermarket operator, Market Basket, had already asked DiSilva Fruit to start packing produce under the new label. Today, Bright Bounty is carried by more than 13 major retailers, including Shaw’s, Whole Foods and Big Y.
Scalable Produce Packaging Design
Bright Bounty needed scalable packaging that would work across a wide and growing product mix of more than 52 SKUs. Ten Acre developed a custom illustration library where every product gets a one-of-a-kind look that’s playful, consistent and unique.
Strong Branding with Great Growth Potential
DiSilva has more than 100 years of wholesale expertise, and they’ve been in private-labeling produce for decades. They knew the value of a great brand. With Bright Bounty, they have one, and it’s ready to stand on its own, “abundantly fresh, season after season.”
Explore the new Bright Bounty brand at BrightBounty.com or talk to our team about produce branding services.
"I was honored to be nominated for Entrepreneur of the Year for Michigan and Ohio and attended the finalist event. While there, I received countless compliments on our logo. Thank you to you and your team for creating it."
- Eloy Garza, CEO & Founder
