Advertising // Social Media // Strategy
Bringing brand truth into sharp focus.
Client
Simplot® Grower Solutions
Opportunity
Ten Acre Marketing created an agricultural brand campaign for Simplot Grower Solutions to engage growers in a time of uncertainty.
Farmers have always been under pressure, but right now they’re in survival mode. They need Simplot Grower Solutions now more than ever.
Growers value practical support from partners they trust, not empty optimism. Simplot Grower Solutions needed a way to communicate their value with emotional clarity and conviction, without overstating it or losing what made the brand credible in the first place.
A generations-long story of progress provided the answer.
Creating an Agricultural Brand Promise
We didn’t invent a brand promise. We uncovered it in North American fields where Simplot Grower Solutions has been helping farmers face the “what ifs” for decades.
Bad weather? They adapt. Uncertain markets? They problem solve. Unforeseen challenges? They hold steady.
That commitment became the foundation for the Even If campaign, a platform that turned uncertainty into a message of confidence and endurance in challenging times.
RESULTS
A Deeply Felt Brand Truth
When the campaign launched internally, something unexpected happened. Employees embraced it and shared Even If moments of their own. It proved that the sentiment ran deeper inside the organization than anticipated. Adoption of the campaign was unanimous.
Driving Brand Visibility
The campaign generated 5.1 million impressions, a 230% increase in new website users and a 79% increase in total users year over year.
Even if the rain doesn’t come, or if every decision feels like a fight, Simplot Grower Solutions is ready. They always have been. Now, their brand campaign has put that truth into words.
"Finding an agency that truly understands agriculture is rare. Finding one that can translate that understanding into meaningful, emotionally resonant brand work is even rarer. Agriculture is in Ten Acres’ soul the same way it’s in ours."
- Jamie Scanlon, Head of Retail Marketing & Communications
Simplot® Grower Solutions
