Content Development // Content Strategy // SEO // Social Media
Winning Dietitian Support for Wisconsin Potatoes
Client
Wisconsin Potato & Vegetable Growers Association
Situation
Healthy, fat-free, and loaded with vitamins, minerals and high-quality fiber, potatoes pack more nutritional power than many people realize. Wisconsin Potato & Vegetable Growers Association (WPVGA) wanted to set the market straight.
They needed a voice of authority to deliver fact-based stories about the potato’s part in a balanced diet. Ten Acre Marketing built a credentialed nutrition content program, then grew organic traffic 4x with a single round of SEO.
Peer-to-Peer Education for Registered Dietitians
There is already a flood of food and nutrition content aimed at consumers. Instead of adding to the noise, we focused on professional peer-to-peer education that registered dietitians could read, recommend and share with their own networks.
We surveyed Wisconsin Academy of Nutrition & Dietetics (WAND) members to find gaps in what dietitians know about potato nutrition. Next, we partnered with Jenny Heap, RDN, to create 13 articles to fill them in, establishing WPVGA as a credible potato nutrition resource. Each article delivered relatable, actionable content supported by current nutrition science from a credentialed dietitian.
Once published, the articles were pitched directly to WAND members to support their own blogs and social channel content strategies. By working through dietetics and nutrition professionals from WAND, we reached the consumers who trust their wisdom.
Content covered a range of topics. Here are a few examples.
RESULTS
14,304 average monthly readers.
As a community of dietitians spread the word on potato nutrition, total monthly readership for the articles soared.
One Round of SEO. Four Times the Traffic.
After the initial push, Ten Acre completed a one-time keyword and metadata optimization. The effort quadrupled monthly traffic and sustained momentum.
Thousands of Keyword Rankings and Many Position 1 Rankings
Across the optimized pages, multiple articles ranked high for their primary search terms, along with thousands of other keywords.
Wisconsin potatoes had a big nutrition story to tell. With more people digging up potato nutrition facts, attitudes are changing about America’s favorite vegetable.
Check out the Wisconsin Potato & Vegetable Growers Association at eatwisconsinpotatoes.com.
"The Ten Acre Marketing team is robust, dedicated, professional and experienced. They are high-level thinkers. (They’re) goal-oriented, forward-thinking and stretch the boundaries of possibilities. It's a pleasure partnering with Ten Acre Marketing."
Dana Rady, Director of Promotions, Communication and Consumer Education
Wisconsin Potato & Vegetable Growers Association
