THE VALUE OF TEN ACRE MARKETING
What We Do
Push brands beyond their first Ten Acres
How We Do It
Experience, creativity, and fun
Why We Do It
To tell the stories of those that put food on our plates
Every good brand starts with a story, and Ten Acre Marketing’s is no different. Leah’s family farm, Black Gold Farms, started with only ten acres in 1928. Leah's great grandfather, Hallie Halverson, combined his business sense, ingenuity, and a great deal of enthusiasm to do something different – raise certified seed potatoes on ten acres. This idea would end up setting the stage for a farm that would span 4 generations, producing potatoes across 30,000 acres. Ten Acre Marketing was founded on the belief that the right combination of strategy, passion, and creativity can launch a brand from good to great.
We focus on agriculture. This is what we know, how we live, and what we love. Our passion is driven by creating meaningful connections between those that put food on our plates and their customers. Ten Acre Marketing does not believe in the rinse and repeat approach. We go into each project or campaign with fresh eyes and open minds. Each client is unique – with different challenges and objectives. We will push the limits to do what it takes to make our clients successful.
MEET OUR TEAM
Enjoying the process and appreciating the impact of sharing a unique story.
A lifetime of experience in the fresh and chip potato business, Leah deeply understands how it all works from crop production up to consumer point of sale. Leah has a long history in the produce industry being selected to be a part of the United Fresh Leadership Program Class 20. She is a strong believer in the power of peer networking, Leah is on the executive committee for Potatoes USA., past co-chair of the Fresh Summit Committee for the Produce Marketing Association, is a grower-member of the U.S. Potato Board and is on multiple other committees in different associations. Her experience is backed by a B.S. in Business Administration from North Dakota State University and MBA from the University of North Dakota. Leah loves a great brand story and seeing the opportunities it can create to help a business prosper.
Erin comes from over 20 years in the marketing field where she has sat on both sides of the desk – as a client and as an ad agency account manager. Her love for agriculture began as a farm kid and extends to today, together with her husband, raising their family on a farm of sugar beets, dry edible beans, corn, soybeans and wheat. Throughout her marketing career, she has gained valuable experience in the areas of finance, crop production, livestock production, lifestyle farming, commodity marketing, and farmer-led commodity advocacy groups. Erin is an Ag Economist turned Marketer, with a B.S. in Agriculture Economics and MBA, both from North Dakota State University. Driven by a passion to see her clients and the agriculture industry thrive, Erin has built a reputation of being strategy-focused, yet always thinking outside the box.
MARY COPPOLA HESLEP
Mary has spent her entire professional life developing brands as a design and marketing professional. Prior to coming to Ten Acre Marketing, Mary was the vice president of marketing & communications for the United Fresh Produce Association, leading association’s digital marketing and communications strategies, and developing resources that allow the fresh produce industry to advance their own brand marketing strategies through the signature event BrandStorm™ as well as quarterly trends research, webinars and more.
Katie is an experienced designer with a demonstrated history of working in the design industry. Skilled in branding, illustration, content creation, web design, social media management, and creative direction.
A rural North Dakota native, Cassie and her family have been farming in the Red River Valley for generations. Whether it is on the basketball court, yoga studio, or in the office, Cassie values every part of the process and is a proven team player. A past student athlete, Cassie graduated from the University of North Dakota, with a B.S. in Marketing with an Entrepreneurship Certificate. Before joining Ten Acre Marketing, Cassie launched her career as the Marketing Director for a large, local real estate development company in Grand Forks where she efficiently managed all aspects of the company’s marketing plan. Cassie knows that clear communication and attention to detail can make or break the best ideas.