The Value of Ten Acre Marketing
We push brands beyond their first Ten Acres with our experience, fun, and creativity to tell the stories of those who put food on our plates.
Every good brand starts with a story, and Ten Acre Marketing’s is no different. Leah’s family farm, Black Gold Farms, started with only ten acres in 1928. Leah's great grandfather, Hallie Halverson, combined his business sense, ingenuity, and a great deal of enthusiasm to do something different – raise certified seed potatoes on ten acres. This idea would end up setting the stage for a farm that would span 4 generations, producing potatoes across 30,000 acres. Ten Acre Marketing was founded on the belief that the right combination of strategy, passion, and creativity can launch a brand from good to great.
We focus on agriculture. This is what we know, how we live, and what we love. Our passion is driven by creating meaningful connections between those that put food on our plates and their customers. Ten Acre Marketing does not believe in the rinse and repeat approach. We go into each project or campaign with fresh eyes and open minds. Each client is unique – with different challenges and objectives. We will push the limits to do what it takes to make our clients successful.
MEET OUR TEAM
Enjoying the process and appreciating the impact of sharing a unique story.
Leah is passionate about telling the stories of companies across the agriculture and food supply chains. After testing her chops in ag advertising, Leah joined her family’s business at Black Gold Farms, but soon turned the tables, founding Ten Acre Marketing. She has a deep understanding of how a great story and perfectly executed plan can help businesses prosper.
Leah is well respected in the produce industry. She’s a graduate of the prestigious United Fresh Leadership Program, Class 20. She also has been the co-chair of the Fresh Summit Committee for PMA, is on the Executive Committee of the US Potato Board and serves on multiple other committees serving regional and national associations.
When she’s out of office she is either on a plane for industry meetings or on the golf green cheering on the next Nelly Korda.
Senior Vice President of Strategy, Farm
Erin has more than 20 years in the marketing field where she has sat on both sides of the desk; as a client and as an ad agency account manager. Her passion for agriculture stems from her childhood, growing up on a family farm.
Throughout her marketing career, she has gained valuable experience in the areas of finance, crop production, livestock production, lifestyle farming, commodity marketing, and farmer-led commodity advocacy. Erin leads the thinking and planning of big ideas and ensure they come to life.
In her spare time she’s either running meals to the field or her trio of kids to their many activities.
Senior Vice President of Strategy, Food
Mary has spent her entire professional life developing brands as a design and marketing professional. Prior to coming to Ten Acre Marketing, Mary was the vice president of marketing & communications for the United Fresh Produce Association, leading association’s digital marketing and communications strategies, and developing resources that allow the fresh produce industry to advance their own brand marketing strategies through the signature event BrandStorm™ as well as quarterly trends research, webinars and more.
Katie is an experienced designer with a demonstrated history of working in the design industry. Skilled in branding, illustration, content creation, web design, social media management, and creative direction.
Most recently, she was the Vice President of Marketing for the Grand Forks Downtown Development Association. Katie holds a Bachelor’s Degree focused on Graphic Design + New Art Media from The University of North Dakota.
Katie has a keen sense of style and keeps us up-to-date on trends when she’s not busy with the renovations of her century old home.
CASSIE (THOMPSON) HILLESLAND
Account Coordinator | Digital Marketing
Cassie and her family have been farming in the Red River Valley for generations. After a successful athletic career, graduating from the University of North Dakota with a degree in marketing and entrepreneurship certificate, Cassie worked in marketing for a large, local real estate development company.
Cassie knows that continual communication and attention to detail can make or break the best ideas. On the basketball court, yoga studio or in the office - every part of the process is meticulously taken care of.
When Cassie is not busy running the rock picker or the grain cart, you’ll find her in her kitchen exploring new culinary creations from TikTok.
Account Coordinator | Copywriting
A born and bred farm girl, Danna grew up on a dairy and crop farm in west central Minnesota. She earned a degree in Journalism & Mass Communications from Benedictine College in Kansas and honed her niche to write for agriculture. Danna has a varied background of professional roles including ag reporting, publishing, marketing and public relations, making her a unique asset to the Ten Acre Marketing team.
In 2019, Danna took a chance on the volatile dairy markets and purchased 50 milking cows to establish ownership in her family’s operation. When she’s not with her cows you can bet Danna’s giving it her all on a dance floor, exploring the great outdoors or with her nose in a book.