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Garza Labor Brand Identity

A world where the integrity of labor contracting enhances people’s lives.

Situation

Objective

Approach

Garza & Sons Labor Contractors LLC was presenting themselves publicly under three different names: Garza & Sons, Continental Connect and H-2Aide. It was time to bring the multiple businesses personas under one brand to deliver a cohesive customer experience to match their exceptional service.

To communicate trustworthiness and illustrate their experience in the H2A and specialty crop ag industries under one name.

We created a cohesive brand under one new name for the organization, Garza Labor. From this brand their print materials, website, and message got an overhaul to meet the objective.

Outcome

The new, elevated brand will position Garza Labor as the gold standard for labor contracting services, through their integrity and unrivaled retention rates of both employees and clients. The logo is inspired entirely by the heritage of Garza family and legacy that the company is currently building. It instills trust in the company as an employer who is doing right by their workforce, both domestic and temporary. It also clears up any confusion caused by the multiple brand entities, allowing the Garza Labor leadership to engage in workforce policy and new business opportunities with one confident voice.

1st Place

NAMA 2023 first place award for corporate identity in Region III.

B2B Clarity

This brand project cleared up any confusion with communication with Garza & Sons, Continental Connect and H-2Aide, by moving all personas under one brand name, Garza Labor.

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Type Suite

A clean, strong typeface was chosen for Garza Labor, to modernize the new brand.

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Color Palette

Colors chosen for Garza Labor tie back to its roots, specifically in specialty crop agriculture. Cane Green and Muck Black express the growth and grit of Garza Labor, while Legacy Gold evokes their generational gold standard of excellence.

The logo is inspired entirely by the heritage of Garza family and legacy that the company is currently building. It instills trust in the company as an employer who is doing right by their workforce, both domestic and temporary.

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