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CommonGround ND Podcast

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Situation

Objective

Approach

Garza & Sons Labor Contractors LLC was presenting themselves publicly under three different names: Garza & Sons, Continental Connect and H-2Aide. It was time to bring the multiple businesses personas under one brand to deliver a cohesive customer experience to match their exceptional service.

To communicate trustworthiness and illustrate their experience in the H2A and specialty crop ag industries under one name.

We created a cohesive brand under one new name for the organization, Garza Labor. From this brand their print materials, website, and message got an overhaul to meet the objective.

Outcome

The new, elevated brand will position Garza Labor as the gold standard for labor contracting services, through their integrity and unrivaled retention rates of both employees and clients. The logo is inspired entirely by the heritage of Garza family and legacy that the company is currently building. It instills trust in the company as an employer who is doing right by their workforce, both domestic and temporary. It also clears up any confusion caused by the multiple brand entities, allowing the Garza Labor leadership to engage in workforce policy and new business opportunities with one confident voice.

Merit Award

NAMA 2023 merit award for Podcast category in Region III.

Stat #2

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Quote or blurb here about the CommonGround ND Podcast, and how it's being used as an outreach element for CommonGround ND.

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