A FEW IMPRESSIVE STORYTELLERS
BLACK GOLD FARMS
Potatoes are an ingredient that consumers don’t think of as exciting. It’s been said that consumers are in a rut when it comes to spuds.
Encourage people to think of RED potatoes as adventurous. By showing the adventurous side of reds through imagery and recipes, consumers and retailers will get out of their comfort zone by being invited to go on real adventures (or, REDVENTURES) while using red potatoes as that catalyst. Red potatoes are more than a food - they are an experience.
NORTHARVEST BEAN GROWERS ASSOCIATION
Beans For Life
Educate and encourage consumers to incorporate more of the 10 classes of dry edible beans (black, pinto, navy, dark red kidney, light red kidney, white kidney, Great Northern, pinks, small red, and cranberry) into their daily diets.
The Beans for Life brand was developed as a platform to create conversations around the benefits and feature the culinary trends of beans as the main ingredient. Leveraging national influencer, Molly Yeh from Girl Meets Farm and food editors, consumers were drawn to engage with the new Beans for Life brand through social media.
NATIONAL WATERMELON PROMOTION BOARD
Shift the mindset of consumers (specifically in the Midwest states) that watermelon is only consumed in warmer weather.
The campaign How do you Wintermelon included a social media contest #HowDoYouWintermelon and social media influencer marketing. Swag boxes were created and sent to key social media influencers like Audra Mari and @farmgirldabbles to draw attention to the campaign. Influencers were secured and activated by Ten Acre Marketing on behalf of the National Watermelon Promotion Board.